The Origins of My Interest in Beauty

My interest in beauty products predates my ability to read and write.
Growing up as the middle of three sisters in New York City, I made my first foray into pigmented glamour with the help of my aunt, who painted our faces in secret with shades of purples, blues and greens. When my mom caught her daughters in the latest 80s looks, she was not happy – but we were. Makeup was one of many close bonds us three girls shared, and that intimacy propelled me to create Face It.

Throughout childhood, I was treated to tons of my aunt's leftover cosmetics, which my sisters and I would tote around our Caboodles cases proudly, playing dress-up whenever we could. We sat in front of the mirror for hours, painting and smudging and lining. Then, with a handful of cold cream and some tissues, we were ready to start all over again.

But too soon puberty waged war. Breakouts and oil ruled my daily routine, and with soap as my only available ally, I quickly turned to concealer, foundation and powder for reinforcements. Makeup became a challenge that only brought me pleasure when I could experiment with techniques and colors in the privacy of my bedroom. Eventually, I emerged victorious, once I perfected techniques to make my skin look amazing and draw people to my brightest feature, even though at that point it was an illusion.

In high school, I added more makeup to my morning schedule and became fond of quicker application as it allowed me to sleep later. I soon realized that incorporating better products for my skin into my regimen made me look better – with less makeup – thanks to healthier skin. I started researching various moisturizers and gentler face washes. My background in science kept me abreast of developing chemicals and materials, which guided me from reading labels to getting results.

I went to MIT to refine my chemical engineering skills and apply them to my earliest love: beauty! After conducting countless informal studies, I focused on the aging process, when it starts and how to delay and minimize its effects.

My mother, once an opponent of my affair with skincare, became a great supporter of my efforts, sharing with me her experiences as a nurse in a plastic surgeon's office. Her tales of needles and knives motivated me to explore options that would allow youth seekers to avoid invasive procedures.

FaceIt was born. I combined proven ingredients with a potent combination of anti-aging and repair proteins that I had uncovered in my research. After toiling in the lab almost long enough to give me gray hair – but no wrinkles – I constructed what I believe are the perfect chemical formulas for everyone.

The response has been tremendous. People of all ages are thrilled to learn that a product exists to address all of their concerns – and it is crafted by someone enduring the transformations. My daily life includes developing new products, reading about cutting-edge research in the area of anti-aging, packaging and shipping products to all of my lovely customers and reporting on celebrity events in NYC.

Please feel free to use this blog as a space to ask me questions about anything and everything beauty!